Music has a good future in the smartphone market, says Terry McBride

I think Terry McBride, from Nettwerk Management, is onto something in his blog posting today about how music can be part of the future of smartphones. He doesn’t provide any easy solutions, but a call to action to get busy on generating your ideas and programming software to deliver to the masses. What does this mean for musicians? A new delivery channel is emerging, so jump on. And he is not talking only about the music streaming Apps, he is talking about how music could be an enhancement to many smartphone applications.

Don’t know much about iPhone and iPod Touch music specific Apps? Here’s a little piece from Paste Magazine. I suggest reviewing their list of Apps and verifying that your music is available on them. If not, contact the company and find out how to add your music. And don’t forget to register with SoundExchange so you get paid for the streaming of your songs.


Fughettabout the 800 pound gorilla

Great post about dealing with the 800 pound gorilla that is the music industry. Basically, don’t think about it, focus on your fans and your music career.

Read it.

Press kits, stick with electronic for booking gigs

The Musician Wages website  posted a good article today on the uses of press kits and why you likely do not need to send something physical anymore to booking agents.

Read it.

There is a lot to do, some great tools, but little time

As an independent musician, there are a lot of things you can do to get noticed and sell music. Tunecore, the digital distribution service (like CD Baby), has a good list to start with, though I recommend more:
1. Sign up for Reverb Nation and begin using their fan communication and analysis tools TODAY.

2. Make sure your website has Google Analytics and begin using this now. Tracking results is really important to see if what are doing has any result.

3. Sign up for Artist Data, which is a great tool for updating multiple sites at once with your gig and other info. Plus you can easily send your tour dates to press in relevant cities.

4. Put together an electronic press kit, either on your own with a PDF hosted on a site like, or use Sonic Bids, though it seems a bit expensive.

5. Gather all of the names of the music review press (as opposed to calendar staff) in your town and contact them when you have an important event or milestone in your career. And do it ahead of time.

6. If you can’t do it all, and you’re established enough to afford it and you live in Portland, Oregon contact me and we’ll work out an affordable strategy for you.

7. Sign up for my blog, Insights from Crandall’s Corner, and get a career oriented message like this about once a week.

8. Read TuneCore’s free Music Industry Survival Manual.

100 Web Resources Musicians Should Know About

Greg Rollet offers you a free PDF list of resources all independent musicians should know about and some that you should learn to use.

Download it

Mt. Hood Community College wants your music

Just a quick note about an opportunity to be part of Mt. Hood Community College’s Perceptions art journal.

Perceptions, a journal of the arts published by Mt. Hood Community College, is now open for submissions. The journal includes the work of established writers/artists as well as work from new talent. Our only requirement is quality.

More info on CNRG

Fancentric Promotion for the Independent Musician

Today I was trying to wrap my head around the myriad ways that the independent musician has available today to directly and indirectly reach fans. It’s sort of astounding. The best way for me to understand this was to create a visual diagram of the fan-centered marketing and communications space for musicians. I’d love to share it with you once I set up my FTP site. For now, you’ll have to just take this little bit of insight and run with it.

I figured out that there are 12 areas that indie bands today need to focus on at some point in their careers when they get serious about success. In these 12 areas are a slew of strategies and targets to make the whole thing work and to support your brand. A valuable exercise for you right now is to look at each of these areas and see if you are succeeding or not, and if not, discover why, and if you need help reach out to people you know who can assist. Here are the 12 areas. By the way, in my meeting today with Kill Rock Stars I presented my diagram along with my services brochure and they found it to be very helpful. Have fun!

“How can _________ help me to reach more fans?”

The Band Website (the core of your brand)
The Social Web
Live Shows
Fan Interaction
The Band
Web Streams
Web Stores
Retail Stores
Digital Distributors
Record Label

PS > I can’t get this Blind Pilot video out of my head. The song and video are just so cool, simple, unexpected and catchy. Shot on location in Portland, Oregon it looks like.