Music has a good future in the smartphone market, says Terry McBride

I think Terry McBride, from Nettwerk Management, is onto something in his blog posting today about how music can be part of the future of smartphones. He doesn’t provide any easy solutions, but a call to action to get busy on generating your ideas and programming software to deliver to the masses. What does this mean for musicians? A new delivery channel is emerging, so jump on. And he is not talking only about the music streaming Apps, he is talking about how music could be an enhancement to many smartphone applications.

Don’t know much about iPhone and iPod Touch music specific Apps? Here’s a little piece from Paste Magazine. I suggest reviewing their list of Apps and verifying that your music is available on them. If not, contact the company and find out how to add your music. And don’t forget to register with SoundExchange so you get paid for the streaming of your songs.


There is a lot to do, some great tools, but little time

As an independent musician, there are a lot of things you can do to get noticed and sell music. Tunecore, the digital distribution service (like CD Baby), has a good list to start with, though I recommend more:
1. Sign up for Reverb Nation and begin using their fan communication and analysis tools TODAY.

2. Make sure your website has Google Analytics and begin using this now. Tracking results is really important to see if what are doing has any result.

3. Sign up for Artist Data, which is a great tool for updating multiple sites at once with your gig and other info. Plus you can easily send your tour dates to press in relevant cities.

4. Put together an electronic press kit, either on your own with a PDF hosted on a site like, or use Sonic Bids, though it seems a bit expensive.

5. Gather all of the names of the music review press (as opposed to calendar staff) in your town and contact them when you have an important event or milestone in your career. And do it ahead of time.

6. If you can’t do it all, and you’re established enough to afford it and you live in Portland, Oregon contact me and we’ll work out an affordable strategy for you.

7. Sign up for my blog, Insights from Crandall’s Corner, and get a career oriented message like this about once a week.

8. Read TuneCore’s free Music Industry Survival Manual.

100 Web Resources Musicians Should Know About

Greg Rollet offers you a free PDF list of resources all independent musicians should know about and some that you should learn to use.

Download it

Mt. Hood Community College wants your music

Just a quick note about an opportunity to be part of Mt. Hood Community College’s Perceptions art journal.

Perceptions, a journal of the arts published by Mt. Hood Community College, is now open for submissions. The journal includes the work of established writers/artists as well as work from new talent. Our only requirement is quality.

More info on CNRG

The Lefsetz Letter on Practicing

This installment from the industry vet, Bob Lefsetz, suggests that bands today don’t practice or play enough to be great. Do you?

Read more

Alex Steininger podcast

CD Baby has released a new podcast interview with Alex Steininger from In Music We Trust about how to choose a publicist. Good stuff! Alex is a pro, and there are lots of pros out there with great advice. His advice is to get a publicist, right on. The more and more I am working in the independent music business, the more I find that most of you musicians know what to do to promote yourself in this day and age of the internet. It’s the implementation piece that is lost. That is why service companies like Crandall’s Corner exist, to help implement strategic marketing and communications, and I emphasize strategic.

Are fan-driven private concerts the answer?

Over at the Music Think Tank an author writes about how house/fan-driven private concerts could be the answer to a successful music career. I am not convinced it’s the answer though it is one. Read below.

For the fans, by the fans…are fan driven private concerts the next big movement?
There are many entrepreneurs who are working on the next frontier of filtering great music to the world through technology.  The industry is currently awaiting the release of the ‘silver bullet’ technology that can dissect good from great music and the relativity of that music by user group and then geographic preference. While this is bound to be on the horizon there has to be a means that every world class musician can develop a sustainable business making great music by bonding with their true fans.  

More here